Privacy Policy
Overview
U-Stor-It Managers, LLC dba U-Stor-It Self Storage (“U-Stor-It,” “we,” “us,” or “our”) respects your privacy and is committed to the responsible handling of your personal information. This Privacy Policy describes how U-Stor-It collects, uses, discloses, and retains information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you or your household (“Personal Information”). This Privacy Policy also applies to information collected at our storage facilities, including through security systems, gate access
controls, and in-person interactions.
This Privacy Policy applies to Personal Information we collect through our websites and mobile sites (including our website located at https://www.ustorit.com), online reservation and rental processes, customer portals, marketing programs, call centers, and other online and offline interactions (collectively, the “Services”). By using our Services, you consent to our collection, use, and disclosure of your Personal Information consistent with this Privacy Policy and applicable privacy and data protection laws.
This Privacy Policy does not apply to information collected by third parties that we do not control, such as third-party websites or services linked from our Services. Please review their applicable privacy policies.
Personal Information We Collect
Depending on how you interact with us, we may collect various categories of Personal Information. This includes identifiers such as your name, postal address, email address, telephone number, online identifiers, and account credentials.
We may collect customer records and commercial information, including reservation details, rental history, unit preferences, products or services purchased, and payment status. Financial information, such as billing details and payment card information, may be collected and processed by our payment processors; we generally do not store full payment card numbers except as permitted by applicable law.
In certain circumstances, we may collect government-issued identifiers or verification information, such as a driver’s license number, vehicle information, passport number, or Social Security number, where required for rentals, payment processing, security, fraud
prevention, or legal compliance.
We also collect communications you provide to us, including call recordings, voicemails, emails, chat transcripts, and text message content.
When you use our websites or digital services, we may collect internet or other electronic network activity information such as device identifiers, log data, pages viewed, referring URLs, cookie identifiers, and approximate location derived from your IP address.
At our facilities, we may collect audio, electronic, or visual information, including video footage from security cameras and recordings of telephone calls.
We may also generate inferences about your preferences, such as likely unit size needs, communication preferences, or interest in promotions.
In limited circumstances, we may collect Sensitive Personal Information as defined by applicable law, such as government identifiers, account credentials, or precise geolocation if you enable location features. We do not collect biometric identifiers (such as fingerprints or facial recognition data) unless required for a specific service and permitted by applicable law.
Sources of Personal Information
We collect Personal Information from several sources. This includes information you provide directly to us when you reserve or rent a unit, create an account, make payments, communicate with us, or otherwise use our Services.
We may automatically collect information from your devices and browsers through cookies, pixels, software development kits (SDKs), and similar technologies when you use our digital services.
We may also receive information from service providers and business partners that assist us with website hosting, analytics, marketing, communications, payment processing, fraud prevention, and customer support.
In some cases, we may obtain information from third parties you direct us to share information with, such as third-party login providers.
We may also use publicly available or governmental sources where permitted for identity verification, fraud prevention, or compliance purposes.
How We Use Personal Information
We use Personal Information to provide and administer our Services, including processing reservations, rentals, payments, and account management.
We communicate with you regarding your reservation, rental, payments, account activity, access to facilities, and other service-related matters. Where you have provided appropriate consent, we may also send marketing and promotional communications consistent with your communication preferences and applicable law.
Personal Information is also used to operate, maintain, and improve our Services, including analytics, troubleshooting, testing, research, and product development.
We may personalize content, offers, or recommendations, such as suggesting unit sizes or promotions based on your needs.
Personal Information helps us maintain safety and security, verify identity, prevent fraud, protect against malicious or illegal activity, and enforce our agreements.
We may also use information to comply with legal obligations, respond to lawful requests, protect our rights and property, conduct audits, support corporate governance, and facilitate business transactions.
How We Disclose Personal Information
We may disclose Personal Information to service providers and contractors acting on our behalf that perform services such as website hosting, analytics, customer communications, payment processing, security services, marketing support, and customer support. These parties are contractually required to use Personal Information only for authorized business purposes.
We may share information with our affiliates for internal business operations consistent with this Privacy Policy.
We may disclose information to business partners or third parties when you request or authorize such sharing, such as optional products or services you choose to obtain.
Personal Information may also be disclosed to professional advisors, including attorneys, auditors, and insurers, and to government authorities or other parties when required by law or necessary to protect rights, property, or safety.
In the event of a merger, acquisition, financing, or sale of assets, Personal Information may be transferred to a successor entity.
We may also use and disclose aggregated or de-identified information that cannot reasonably be used to identify you.
Data Retention
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on factors such as legal requirements, dispute resolution, and enforcement of agreements.
Cookies, Analytics, and Similar Technologies
We and our partners use cookies, pixels, SDKs, and similar technologies to operate the Services, understand usage, personalize content, and (where permitted) provide advertising.
You may be able to manage cookies through your browser settings; disabling certain cookies may affect functionality.
Some browsers transmit a Global Privacy Control (GPC) signal. Where applicable, we treat a GPC signal as a request to opt out of the sale or sharing of Personal Information for the browser and device that sends the signal.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information. However, no security measure is perfect, and no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.
California Privacy Rights (CCPA/CPRA Notice)
This section applies to California residents and supplements the disclosures above. Personal Information and Sensitive Personal Information have the meanings given in the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA” or “CPRA”).
Categories Collected, Used, and Disclosed
In the preceding twelve (12) months, we have collected the categories listed in the Personal Information We Collect section and used them for the purposes in the How We Use Personal Information section. We have disclosed these categories to the recipients described in the How We Disclose Personal Information section for business purposes such as providing the Services, processing payments, customer communications, analytics, security, and legal compliance.
Sale/Sharing; Right to Opt Out
We do not sell Personal Information for monetary consideration. However, we may “share” Personal Information for cross-context behavioral advertising by allowing certain advertising and/or analytics partners to collect information through cookies or similar technologies on our Services.
You have the right to opt out of the sale or sharing of your Personal Information through available tools such as a “Do Not Sell or Share My Personal Information” link (if provided), cookie preferences, or Global Privacy Control (GPC).
We do not knowingly sell or share Personal Information of consumers under sixteen (16) years of age.
Sensitive Personal Information; Right to Limit
We use Sensitive Personal Information only as reasonably necessary to provide the Services, ensure security, comply with law, and for other permitted purposes.
Your Rights
California residents have the right to access, delete, correct, opt out, limit certain uses, and not be discriminated against for exercising their rights.
How to Exercise Rights
You (or your authorized agent) may submit requests by email to feedback@ustorit.com.
We will verify your identity before processing requests and respond within the timeframes required by law.
Global Privacy Control (GPC)
We recognize GPC signals as a request to opt out of the sale or sharing of Personal Information for that browser and device.
Automated Tools and AI
We may use automated tools, including artificial intelligence and machine-learning technologies, to help provide and improve the Services. These tools operate under human oversight and are designed to assist—not replace—human decision-making.
Children’s Privacy
The Services are not directed to children under thirteen (13) years of age, and we do not knowingly collect Personal Information from children under thirteen.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Continued use of the Services after updates constitutes acceptance of the revised policy where permitted by law.
Contact Us
Questions? Contact us at feedback@ustorit.com.